Tom Ford will introduce his first full range beauty collection for Fall 2011. Londoners and New Yorkers will have the first chance to indulge in Mr. Ford’s beauty line in September, everyone else must wait until October. The wait will be so worth it, but thank God I live in New York!
Being involved with every stage of the production process, Mr. Ford used one word to describe this collection: “Sensuous for me is one of the most important words I would use to describe my cosmetics collection. Beauty that is sensuous, is touchable and powerful. Every [fashion] collection that I have designed, makeup and hair were one of the first things I thought about.”
Mr. Ford believes that his new beauty collection can be used as ‘powerful tools of transformation’. He states that “…they have the potential to enable a real woman to become as glamorous and as inspirational as she can possibly be. The ultimate goal of these products is to enable any woman, no matter her age or features, to create a complete look in which her individual beauty is amplified and she appears to radiate from within.”
And with his background in architecture, Mr. Ford knows a thing or two about transformation. His architectural background played a key factor when it came down to understanding how make-up should appear once it’s properly applied. He understood that by using the right make-up and the proper beauty tools, the transformation can both be and appear effortless. Tom Ford Beauty President, Caroline Geerlings, explained how his architectural knowledge was used by Mr. Ford to create the Tom Ford Cheek Colors, the Tom Ford Traceless Foundation Stick, the Illuminating Highlight Pen, the Illuminating Powder and the Translucent Finishing Powder: “…. the whole idea of shadows and light is something he really is very comfortable with and he can actually create cheek bones which appear to be exactly the same even though they are totally crooked, just by using shadow and light.”
Mr. Ford has a philosophy concerning the application of make-up: “In order to achieve beauty I think first of all you need to understand your face. Symmetry in our culture is the thing we respond to as human beings. That is our beauty standard, a symmetrical face.” One of the most important factors for Ford and his team is application. He stresses that the make-up ritual should include the proper brush application: “Our brushes are absolutely the best brushes you could buy, and I think all makeup should be applied with a brush. With your fingers, you can’t get a flawless surface.” Therefore, twelve makeup brushes for the face, eyes, cheeks and lips are an essential component of the collection. To Mr. Ford’s specifications these exquisite tools are said to be combined with white horse hair, super goat hair and synthetic fibers according to the specific needs of each product.
And no beauty line would be complete without skin care treatments. Mr. Ford emphasizes that a beautiful face begins with skin that ‘appears energized, clear and radiant.’ The skin care treatment collection will include the following:
The Tom Ford Purifying Complex, which ‘frees skin of dulling and damaging toxins by combining a European plant extract with Chinese herbs to promote purification and reduce irritating environmental pollutants’.
The Tom Ford Infusing Complex, which will ‘infuse the skin with a potent combination of specially selected nutrients that help skin stimulate its natural repair mechanisms’.
The Tom Ford Purifying Gelée Cleanser and the Tom Ford Purifying Crème Cleanser, which will naturally clean and detoxify skin of dulling and damaging impurities. The result is a ‘luminous face that is noticeably soft and energized’.
The Tom Ford Intensive Infusion Daily Moisturizer, a ‘lightweight, exquisitely textured lotion that actively infuses cells to rejuvenate skin’s vitality and resilience’. Hydrating agents and nutrients ‘drench the skin with moisture and help achieve a younger, brighter appearance’.
The Tom Ford Intensive Infusion Ultra Rich Moisturizer, a richer moisturizer than the Infusion Daily. The ultra rich cream with a ‘supple, whipped formula helps skin stimulate its natural repair mechanisms, by prompting cells to replenish themselves’.
Tom Ford Intensive Infusion Concentrate Extreme, a ‘luxurious and deeply penetrating oil-based serum that contains the most precious and concentrated form of the Tom Ford Infusing Complex. This product, Mr. Ford says will be an ‘integral component to create the perfect canvas for flawless skin.’
Other skin care treatments in the collection will include Tom Ford Makeup Remover, Tom Ford Intensive Infusion Eye Treatment, and Tom Ford Illuminating Protective Primer SPF 12.
If this line is everything I think it will be, my skin regimen and make-up bag will definitely become a transformation to be envied. Thank you Mr. Ford for always giving me life!!!